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Michael Graham - LimesVet
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Michael Graham

UK Commercial Lead

Michael Graham

He earned a degree in Business Management from Nottingham Trent University, then began his career in sales and account management within FMCG and start-up environments, developing a strong commercial foundation across retail and corporate sectors. He later moved into the animal health and veterinary industry, with over 10 years holding several senior commercial leadership roles with international organisations. During this time, he was responsible for strategic account management, distributor development, commercial planning and leading sales teams across the UK and International markets.

In 2025, Michael founded Stravica Health Solutions to provide strategic and commercial support to animal health and veterinary companies. Through Stravica, he works with organisations looking to enter or expand within the UK and International markets, specialising in the UK and Europe, offering expertise in market access, distribution strategy and long-term commercial growth.

He now supports LimesVet’s UK development, leading commercial strategy, business development, market expansion and distributor partnerships.

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